Since its inception, the New Balance 990 has been a symbol of quality, comfort, and performance. First introduced in 1982, the New Balance 990 was revolutionary at the time, being the first running shoe to retail for $100. This bold pricing decision was driven by its premium materials, superior craftsmanship, and innovative design. Over the decades, the 990 has evolved, but its core values have remained unchanged: to deliver the ultimate in comfort and durability.

The Birth of a Legend

The New Balance 990 was born out of a commitment to excellence. It was designed to cater to runners who demanded the best in both performance and durability. The shoe featured state-of-the-art technologies, including an ENCAP midsole that provided both cushioning and support. This innovative design set it apart from other running shoes of the time, making it a favorite among serious runners and fitness enthusiasts alike.

Timeless Design and Quality

One of the hallmarks of the New Balance 990 is its timeless design. Unlike many other shoes that are driven by trends, the 990 has maintained a classic look that appeals to a wide range of consumers. Its simple yet elegant design is complemented by high-quality materials, including premium pigskin suede and mesh uppers. These materials not only provide a luxurious feel but also ensure the shoe's durability.

Continued Evolution

Over the years, the New Balance 990 has undergone several updates to keep up with the latest advancements in footwear technology. However, each new iteration has stayed true to the original design philosophy that made the 990 a success. The shoe continues to feature ENCAP technology, along with other innovations such as ABZORB cushioning and a blown rubber outsole. These features work together to provide unparalleled comfort and support.

Join the Legacy

For those interested in exploring the various models and iterations of the New Balance 990, we recommend checking out this comprehensive spreadsheet

In conclusion, the New Balance 990 is more than just a shoe; it is a testament to New Balance's commitment to quality and innovation. Whether you're a long-time fan or a newcomer to the brand, the 990 is sure to deliver the comfort, durability, and performance you expect from a New Balance product.